Brand Strategist to Icons.

In 2022, I founded Spearhead Creativity, a Dubai based branding, marketing, communications, public relations and advisory agency.

Starting from the ground up, I grew the company into a seven figure business within two years, working alongside a talented team to secure major clients and build partnerships across hospitality, technology, artificial intelligence, food and beverage and professional services.

Spearhead Creativity was not simply about delivering campaigns. It was built to help businesses and individuals understand who they are, communicate their value and create reputations that people remember and trust.

My career has taken me across branding, communications, media, business development and entrepreneurship, working with global brands, major organisations, business leaders and ambitious individuals throughout the GCC and international markets.

During my time at Arabian Business and ITP Media, I was recognised three times for outstanding commercial performance. More importantly, I helped develop and launch influential media, awards and conference platforms across Dubai, Saudi Arabia, Kuwait and Qatar.

I also created a new category within the Arabian Business portfolio, beginning with the 100 Most Powerful Arabs. During the same period, I developed the Indian Rich List and the 100 Most Influential Arab Women.

These became some of the region's most recognised and widely referenced editorial franchises. They continued long after I left the organisation, and their influence can still be seen in the many publications and platforms that have since attempted to recreate or adapt the same concepts.

My experience later expanded into some of the region's most ambitious destinations and developments, including NEOM, AMAALA and Sindalah Island. I also led strategy connected to 49 international pavilions at Expo 2020 Dubai, one of the largest and most culturally diverse events ever delivered in the region.

I later served as Chief Advisor to a member of the Bahraini royal family, supporting international partnerships, business development and cross border opportunities across the GCC, Asia and globally.

Throughout my career, I have built more than business brands.

I have helped founders, executives and influential individuals shape their personal brands, strengthen their reputations and communicate the value behind their names.

Because whether you are building a global organisation or building your own legacy, the principle remains the same.

People must understand who you are, what you represent and why they should believe in you.